Effective Date: October 18, 2026
Last Updated: October 18, 2026

1. Introduction

Welcome to ReefRegistry ("ReefRegistry," "we," "us," or "our").

ReefRegistry is a digital platform designed to help coral enthusiasts, collectors, retailers, and businesses register corals, document lineage, track ownership transfers, and maintain historical records of coral provenance.

We respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, disclose, and protect information when you access or use the ReefRegistry mobile application, website at https://reefregistry.com, and related services (collectively, the "Services").

By using ReefRegistry, you acknowledge the data practices described in this Privacy Policy.

2. Information We Collect

We may collect the following categories of information.

A. Account Information

When you register for a ReefRegistry account, we may collect:

• Your name or username

• Email address

• Account authentication information

• Profile information you choose to provide

• Business or coral shop information, if applicable

• Account preferences and settings

Authentication credentials are processed through our authentication service providers. We do not need access to your plaintext password to operate your account.

B. Coral Registration Information

When you register a coral, we may collect:

• Coral names and classifications

• Coral photographs

• Unique ReefRegistry identification numbers

• Coral origin and source information

• Parent coral relationships

• Coral lineage and propagation history

• Registration dates

• Verification information and status

• Additional information you voluntarily provide

This information is used to create and maintain coral registry records.

C. Ownership and Transfer Information

To support coral ownership tracking, we may collect:

• Current and previous registered owners

• Coral transfer requests

• Transfer dates and status

• Sender and recipient account identifiers

• Ownership history

• Transfer confirmations and related records

Certain coral records and historical ownership information may remain associated with a coral's registry identification number after an ownership transfer.

D. Automatically Collected Information

When you use our Services, we or our service providers may automatically collect certain technical information, including:

• Device type and operating system

• App version

• Device identifiers

• IP address

• Authentication and session information

• Diagnostic information and error reports

• Usage and performance information

The specific information collected depends on the technologies and services enabled within ReefRegistry.

E. Communications

When you contact us for support, provide feedback, or communicate with our team, we may collect your contact information and the contents of those communications.

3. How We Use Your Information

We use collected information to:

1. Create, authenticate, and manage user accounts.

2. Register corals and assign unique registry identification numbers.

3. Maintain coral lineage and historical registry records.

4. Process and document coral ownership transfers.

5. Support coral verification and registry integrity.

6. Display coral information to authorized users.

7. Provide customer support and respond to inquiries.

8. Maintain, troubleshoot, and improve our Services.

9. Detect fraud, unauthorized activity, or misuse.

10. Communicate important service updates and account notifications.

11. Comply with applicable laws and legal obligations.

We do not sell your personal information to third-party data brokers.

4. Coral Registry Information and Visibility

ReefRegistry is designed to maintain a historical record of coral registration, lineage, and ownership.

Information associated with a registered coral may include its unique identification number, registration details, parent lineage, origin, verification status, and ownership history.

Private Registry Records

During private testing or where privacy settings restrict access, registry information may be visible only to authorized users and administrators.

Public Registry Features

If ReefRegistry introduces public coral profiles, QR-code verification, or publicly searchable registry records, certain coral information may become publicly accessible.

Before enabling public visibility of personal account information, we will establish appropriate privacy controls and provide any required notices or choices.

We will not intentionally publish private contact information, such as email addresses, as part of a public coral registry without an appropriate legal basis.

Historical Registry Integrity

Because ReefRegistry documents provenance and ownership history, certain historical records may need to be preserved to maintain accurate coral lineage and transfer records.

Where appropriate, personal identifiers may be removed, anonymized, or restricted while preserving nonpersonal historical registry information.

5. How We Share Information

We may disclose information in the following circumstances.

A. Between ReefRegistry Users

Information necessary to complete coral ownership transfers may be shared between participating users.

This may include account display names, registry identifiers, coral details, and transfer-related information.

B. Service Providers

We use third-party service providers to support our Services.

These may include:

• Google Firebase for authentication, database services, and file storage

• Cloud hosting and infrastructure providers

• Technical support and diagnostic service providers

• Other providers necessary to operate the platform

These providers may process information on our behalf to deliver their services.

C. Legal Requirements

We may disclose information when reasonably necessary to comply with applicable laws, legal proceedings, or lawful government requests, or to protect the rights, safety, and security of ReefRegistry, its users, and others.

D. Business Transfers

If ReefRegistry undergoes a merger, acquisition, reorganization, or sale of assets, relevant information may be transferred as part of that transaction, subject to applicable law.

6. Data Storage and Security

ReefRegistry uses cloud-based infrastructure, including Google Firebase services, to support account authentication, coral records, and image storage.

We take reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, alteration, disclosure, or destruction.

These measures may include authentication controls, database access restrictions, and secure transmission technologies.

However, no internet-based service or electronic storage system can guarantee absolute security.

Users are responsible for maintaining the confidentiality of their account credentials and notifying us of suspected unauthorized access.

7. Data Retention

We retain personal information for as long as reasonably necessary to provide our Services, fulfill the purposes described in this Privacy Policy, resolve disputes, enforce our agreements, and comply with applicable legal obligations.

Coral registration and ownership history may be retained for longer periods when necessary to preserve the integrity of the registry.

When information is no longer required, we will delete, anonymize, or otherwise handle it in accordance with applicable law.

8. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have the right to:

• Request access to personal information associated with your account

• Request correction of inaccurate personal information

• Request deletion of your account and eligible personal information

• Request information about how your personal information is used

• Exercise other privacy rights available under applicable law

You may request account deletion or assistance with your personal information by contacting us at:

hello@reefregistry.com

Deleting your account may not automatically delete all historical coral registry records.

Where historical records must be retained for legitimate purposes, we may remove or anonymize associated personal information where appropriate and legally required.

We will respond to verified privacy requests within the timeframes required by applicable law.

9. Account Deletion

Users may request deletion of their ReefRegistry account and associated eligible personal information.

Certain information may be retained when necessary to:

• Meet legal obligations

• Prevent fraud or abuse

• Resolve outstanding disputes

• Preserve nonpersonal coral lineage and registry history

• Maintain records otherwise permitted or required by law

Account deletion requests may be submitted to hello@reefregistry.com.

Additional in-app account deletion options may be provided as the platform develops.

10. Children's Privacy

ReefRegistry is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 without legally sufficient parental consent.

If we become aware that personal information has been collected from a child under 13 in violation of applicable law, we will take appropriate steps to delete that information.

Parents or guardians who believe a child has provided personal information may contact us at hello@reefregistry.com.

11. Third-Party Services

Our Services may integrate with third-party technologies, websites, or platforms.

Third-party services may have their own privacy policies and data-handling practices.

For information about Google's privacy practices, please visit:

https://policies.google.com/privacy

ReefRegistry is not responsible for the privacy practices of independently operated third-party websites or services.

12. International Data Processing

Our service providers may process or store information on servers located outside your state or country of residence.

When required by applicable law, we will use appropriate safeguards for international transfers of personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our Services, technology, legal obligations, or data-handling practices.

When changes are made, we will update the "Last Updated" date at the top of this document.

Where required by law, we will provide additional notice or obtain consent before implementing material changes.

We encourage users to review this Privacy Policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact:

ReefRegistry
Website: https://reefregistry.com
Email: hello@reefregistry.com

End of Privacy Policy